Kemeilogo500X500 1
Kemeilogo500X500 1

Our Brand Story: From Workshop to Global Peak

Explore the brand’s growth trajectory and Kemei’s vision: how did Kemei grow from a small workshop into a world-renowned brand?

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36 Years Persistance
150 + Awards
1000 + Distributors

Bringing Quality Products to Everyone Who's in Needs - Founder Chen Fei

Chenfei 2
Chen Fei is the owner of Brand Kemei.

1990–1998

Amidst the clicks of electrical switches and the glint of circuit boards, Chen Fei’s entrepreneurial journey was ignited early on. His family’s business ties to the home appliance industry, fostering an almost instinctive affinity for it. 2 years later, a chance encounter led him to the Huangyuan Market in Yiwu, where the vibrant commercial activity ignited his ambition to start his own business. Initially, he sold Panasonic, Philips, and Braun shavers at a small stall. His honest service and keen market insight propelled steady business growth. As his business expanded year by year, he opened a second stall in 1996 to meet market demand. Then, in 1998, he added a boutique and established a stable network of distributors.

2001–2013

Years of working with top brands allowed him to accumulate experience. However, it also revealed another side of the market: high-quality products commanded significant brand premiums, making them unaffordable for most families. Therefore, a belief took deep root in his heart: a good product not only needs superior quality but also an affordable price that is easily accessible to the general public. In 2001, he created and registered Kemei as a personal care appliance brand in Yiwu City. Subsequently, in 2007, he officially established Yiwu Kemei Electric Appliance Co., Ltd. After establishing the brand, he personally oversaw every aspect of the work and decision-making. From selecting core components such as motors, blades, housings, and circuit boards, to quality control of suppliers and factories, he always personally involved himself, instilling the concept of “better quality at the same price, better quality at the same price” into the brand’s DNA. Finally, in 2013, the Kemei brand obtained global trademark registration through the Madrid System.

2014–2020

To ensure product quality and effectively control costs, Mr. Chen invested in building a factory in 2014. Furthermore, in 2017, he assembled a team focused on product design and R&D to meet market demands for product updates and iterations. Subsequently, the company passed ISO9001 quality management system certification in 2018. In 2020, the company deployed automated logistics and intelligent warehousing systems. These measures built a reliable, efficient, and flexible supply chain capability.

Now

Today, he boasts 36 years of experience in the home appliance industry and 25 years of brand building experience. What he upholds transcends business itself: a product philosophy centered on “cost-effectiveness.” Furthermore, he is committed to providing comprehensive services to distributors, pursuing mutual growth. Kemei’s story is about breaking down price barriers and allowing good products to return to their essential function of use. He is a practitioner of this story, dedicating half of his life to write a long chapter of “the beauty of technology to everyone who’s in needs.”

Footprints and Global Impact -Kemei Brand’s Journies

Kemei has grown and thrived through craftsmanship and rigorous quality control. Today, brand Kemei influences international markets, retail partners, and consumer habits in different regions.

Kemei Factory
The factory was built in 2014 and put into operation in 2015. It includes production workshops, a testing and R&D center, and a warehouse.
Factory1

Official Visit
On May 27, 2020, Wang Jian, the mayor of Yiwu City, visited our factory and gave high praise to our production and quality.
Visitor 1

Canton Fair
We have participated in the Canton Fair every year since 2009.
137th Carton Fair

International Exhibitions
On Sept 23, 2025, we exhibited at the Johannesburg International Expo and attend global trade shows yearly.
Exhibition
Why Choose Us?

Explore why distributors choose Kemei: a rigorous certification system, a comprehensive supply chain, global price control, and all-around wholesale service support.

Professional Team

Experienced professionals supporting product, sales, and global partnerships.

Global Certifications

Complete certifications CE ROSH ISO9001 and related requests assistance.

Why Kemei

Integrated Supply

Complete supply chain for quality and cost control.

Distributor Support

Comprehensive support for distributors, wholesalers from online platforms to offline.

Meet The Minds Behind Our Success

Meet the leaders who drive innovation and growth at Kemei.

Chen Fei
Founder

Chen Fei, a visionary leader with 36 years of industry experience, is responsible for the company's gloabl market strategic planning, brand development, investment controlling, leadership management.

Jingbo Yang
Production Supervisor

Jingbo Yang, one of main co-founder in Kemei company since 2010, take the duty of producing the brand items under the brand quality principles to make Kemei brand stronger and stronger.

Yii Hu
Sales Manager

Yii Hu, working in Kemei company over 10 years as global brand marketing and sales manager to develop more honest and powerful brand agencies; also in charge of Kemei Brand authority and global prices management.

Jingtong Huang
Design Director

Jingtong Huang is responsible for the company's product design to follow the market trends, as well as product supplier quality control to keep Kemei brand principles on quality from the most important sources at the beginning.

Founder
Production Supervisor
Sales Manager
Design Director

What Our Distributors Say

Every year, a large number of distributors from all over the world purchase Kemei products. Let’s see what they say about Kemei.

David Prince
Australia

Very good quality and competitive price.

Aldodelucci Dioukoumombo
Gabon

le bruit il très bruyant a mon gout sinon le reste impeccable

elvis otoghile
Italy

This seller is fantastic, his products are very good and the seller is reliable, i have bern buying from him without any problems

AZUKY BRASIL
Brazil

good products and great service, a especial thanks for JJ DAI

Raul Cintron
Puerto Rico

Llegaron en perfecto estado. Se ven super buenas. Las recomiendo y servicio excelente

ahmed elttaley
Libya

I'm satisfied with this product, high quality, Excellent and durable product

okav market
Cote D'Ivoire

j'aime il est exactement comme sur l'image

Jorge chenkeji
Venezuela

excelente atención esperando a recibir mis productos

elvis otoghile
Italy

The seller is rated A+ , I was thinking the seller was not telling me the fact, but he proof me wrong

bavel valdez
United States

Performance： kemei has one of the best quality in the marker

amin dhalla
Tanzania

the product is good satisfied will prder again soon

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